At e789, protecting the personal information of our members across Pakistan is a responsibility we take seriously. This Privacy Policy explains what data we collect, why we collect it, how it is used and stored, and what rights you have over your own information when you use the e789 platform.
These cards outline our core data practices. They are a summary only — please read the full policy below for complete details.
All data transmitted between your device and the e789 platform is protected by SSL encryption. Account access supports two-factor authentication. We conduct regular security audits to maintain the integrity of our data infrastructure.
e789 does not sell, rent, or trade your personal data to unaffiliated third parties for their own marketing or commercial purposes. Data sharing is limited to service partners acting directly on e789's behalf and regulatory bodies as required by law.
e789 is built for Pakistani members. Our data practices account for the payment methods, identity verification norms, and communication preferences relevant to users in Karachi, Lahore, Islamabad, Peshawar, and across Pakistan.
You have genuine rights over your personal data held by e789 — including the right to access, correct, and in certain circumstances request deletion of your information. We explain exactly how to exercise each right in Section 9 of this policy.
e 789 uses cookies to keep your session active, remember your preferences, and analyse platform usage. Our cookie practices are fully detailed in Section 8 of this policy. You can manage your cookie preferences through your browser settings at any time.
As a licensed gaming operator, e789 is required to collect and verify certain identity information under anti-money laundering obligations. This data is handled with the utmost care and shared only with the authorities legally entitled to receive it.
By registering an account or continuing to use the e789 platform, you confirm that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein. If you do not agree, please discontinue use of the e789 platform.
e789 ("we," "us," "our," or "e789") operates the online gaming platform accessible at e789.pro, providing cricket betting, live casino games, slot games, and related services to members across Pakistan and other eligible jurisdictions. We are committed to protecting the privacy of every individual who interacts with our platform.
This Privacy Policy ("Policy") describes how e789 collects, uses, stores, discloses, and otherwise processes personal data in connection with your use of our platform, website, mobile interface, customer support channels, and any other services we make available. It also explains the rights available to you regarding your personal data and how you can exercise those rights.
This Policy should be read alongside the e789 Terms and Conditions and Responsible Gaming Policy, both of which are available on our website. In the event of any conflict between this Policy and the Terms and Conditions on a privacy-related matter, this Policy shall take precedence.
For the purposes of applicable data protection law, e789 acts as the data controller in respect of the personal data of its registered members and website visitors. As data controller, e789 determines the purposes and means by which your personal data is processed.
All queries, requests, and complaints relating to the privacy practices described in this Policy should be addressed to the e789 Data Protection team. Contact details are provided in Section 14 of this Policy. e789 aims to acknowledge all privacy-related communications within five (5) business days and to provide a substantive response within thirty (30) days of receipt.
e789 collects personal data from you in several ways — directly when you provide it to us, automatically when you use the platform, and occasionally from third-party sources where permitted by law. The categories of data we collect are set out in the table below.
| Category | Examples | How Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, nationality | Registration form, KYC documents |
| Contact Data | Email address, mobile number, city of residence (e.g. Karachi, Lahore, Islamabad) | Registration form, account settings |
| Financial Data | JazzCash / EasyPaisa account references, bank account details, transaction history | Deposit and withdrawal processes |
| Gaming Data | Bets placed, games played, win/loss records, session duration, game preferences | Platform activity logging |
| Technical Data | IP address, device type, browser, operating system, cookies, referring URLs | Automatic collection on platform access |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | Customer support interactions |
| Marketing Preferences | Opt-in/opt-out records, promotional communication history | Account settings, email links |
e789 does not intentionally collect special category data (such as data revealing racial or ethnic origin, political opinions, health data, or biometric data) unless specifically required for responsible gaming compliance or legally mandated identity verification. Where such data is collected, it is handled under heightened security protocols and only processed where there is a clear legal basis to do so.
e789 uses the personal data it collects for clearly defined and legitimate purposes. We do not use your data for purposes incompatible with those described below.
e789 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
e789 shares personal data with carefully selected third-party service providers who assist in operating the platform. These include payment processors (such as JazzCash and EasyPaisa infrastructure partners), identity verification services, cloud hosting providers, fraud detection services, and customer support platforms. All such providers are bound by contractual data protection obligations and are not permitted to use your data for their own purposes.
e789 may disclose personal data to regulatory authorities, law enforcement agencies, licensing bodies, or courts where required or permitted by applicable law. This includes disclosures made in connection with AML/CTF investigations, gaming license compliance audits, and court orders or legal process. e789 will seek to notify you of any such disclosure where legally permitted to do so.
In the event that e789 undergoes a merger, acquisition, restructuring, or sale of all or part of its business assets, your personal data may be transferred as part of that transaction. We will notify affected members of any such transfer and of any changes to privacy practices that may result from it.
e789 does not and will not sell, rent, or trade your personal data to unaffiliated third parties for any marketing, commercial, or other purpose not described in this Policy. Any arrangement involving the disclosure of member data to a third party for that party's own commercial benefit is strictly prohibited under our internal data governance policy.
Our commitment: Your personal data stays within the e789 ecosystem and its authorised service partners. We do not monetise member data through external data brokers or advertising networks.
e789 retains personal data for as long as necessary to fulfil the purposes for which it was collected, to comply with our legal and regulatory obligations, and to resolve any disputes or enforce our agreements. The following general retention guidelines apply:
At the end of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.
e789 uses cookies and similar tracking technologies on its platform to provide a functional and personalised user experience. A cookie is a small text file placed on your device when you visit the e789 website. Cookies do not contain executable code and cannot access other data stored on your device.
You may manage or disable cookies through your browser's settings at any time. Note that disabling strictly necessary cookies will impair your ability to use the e789 platform, including logging in to your account. Instructions for managing cookies are available in the help documentation for all major browsers.
As an e789 member, you have the following rights in respect of your personal data. To exercise any of these rights, please contact us at the email address provided in Section 14. e789 will respond to all valid requests within thirty (30) days.
To exercise any of the rights listed above, please send a written request to [email protected] with the subject line "Privacy Rights Request." Please include your registered email address and, where relevant, a description of the specific right you wish to exercise. We may need to verify your identity before processing the request.
The e789 platform is strictly restricted to individuals aged 21 years and over. e789 does not knowingly collect, process, or store personal data from individuals under the age of 21. If we become aware that an account has been created by or on behalf of a person under 21, we will immediately close the account, delete associated personal data to the extent permitted by our legal retention obligations, and — where required — report the matter to the relevant regulatory authority.
Parents and guardians who have reason to believe that a minor in their household has registered on the e789 platform should contact us immediately at [email protected]. We will investigate and act on all such reports without delay.
e789 implements a layered set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
While e789 takes all reasonable precautions, no internet-based platform can guarantee absolute security of data in transit or at rest. Members are encouraged to use strong, unique passwords for their e789 accounts and to enable two-factor authentication.
e789 operates under an international gaming license and may engage service providers located in jurisdictions outside Pakistan. Where personal data is transferred to a jurisdiction that may not provide the same level of data protection as Pakistan, e789 implements appropriate safeguards to ensure your data remains protected. These safeguards may include contractual clauses requiring the recipient to maintain data protection standards equivalent to those described in this Policy.
By using the e789 platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Pakistan for the purposes described in this Policy. e789 will always ensure that any such transfer is lawful and that your data continues to be protected in accordance with the standards set out herein.
e789 reviews this Privacy Policy periodically and reserves the right to update it at any time. Where changes are material — meaning they affect how your data is used in a way that may impact your rights — we will notify you via email to your registered address or through a prominent notice on the e789 platform prior to the changes taking effect.
The effective date at the top of this Policy will always reflect the date of the most recent update. We encourage you to review this Policy from time to time to stay informed about how e789 is protecting your personal data. Your continued use of the e789 platform following notification of any changes constitutes your acceptance of the updated Policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or to the way e789 processes your personal data, please do not hesitate to get in touch with our Data Protection team. We are committed to handling all privacy-related communications promptly, respectfully, and in full compliance with our legal obligations.
Email: [email protected]
Subject Line: Privacy Policy Enquiry / Data Rights Request
Our team aims to acknowledge all privacy communications within five (5) business days and to provide a full response within thirty (30) days of the date of receipt. Where a request is particularly complex or where a large volume of requests is received simultaneously, we may extend the response period by up to a further thirty (30) days and will notify you accordingly.
You also have the right to lodge a complaint with the supervisory authority designated under e789's international gaming license if you believe that our processing of your personal data does not comply with applicable data protection law. We would, however, appreciate the opportunity to address your concerns directly before you escalate to a supervisory authority.
From cricket betting to live casino and premium slots — enjoy everything e789 has to offer knowing your personal data is protected at every step.
21+ Only. Please read our Terms & Conditions before playing.